:root{
  --color-bg:#f7f6f2;
  --color-surface:#ffffff;
  --color-text:#1f2937;
  --color-muted:#4b5563;
  --color-primary:#111827;
  --color-primary-hover:#0b1220;
  --color-border:#e5e7eb;
  --color-outline:#d1d5db;
  --color-accent:#e8eddc;
  --color-accent-strong:#d7e0c4;
  --shadow-soft:0 16px 38px rgba(17,24,39,.07);
  --radius-card:18px;
  --radius-btn:12px;
  --space-2:1rem;
  --space-3:1.5rem;
  --space-4:2rem;
  --space-5:4.5rem;
  --space-6:6rem;
  --max-width:1140px;
  --accent:#6f7f54;
  --accent-2:#52633b;
  --focus:rgba(111,127,84,.34);
  --brand-logo:url("/assets/images/logo-activando-tu-negocio-header.png");
  --brand-logo-2x:url("/assets/images/logo-activando-tu-negocio-header@2x.png");
  --brand-mark:url("/assets/images/logo-o-activando-tu-negocio.png");
  --brand-mark-2x:url("/assets/images/logo-o-activando-tu-negocio@2x.png");
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:Inter,system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;color:var(--color-text);background:var(--color-bg);line-height:1.66;letter-spacing:-.005em}
a{color:inherit;text-decoration:none;transition:all .24s ease}
a:focus-visible,:focus-visible{outline:2px solid var(--focus);outline-offset:2px}
img{max-width:100%;display:block}
.container{width:min(100% - 2.4rem,var(--max-width));margin-inline:auto}

.site-header{position:sticky;top:0;z-index:1000;backdrop-filter:blur(10px);background:rgba(247,246,242,.92);border-bottom:1px solid rgba(211,214,205,.78)}
.header-inner{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:1.5rem;min-height:86px}
.brand{display:block;width:clamp(148px,18vw,218px);aspect-ratio:600/182;flex:0 0 auto;overflow:hidden;color:transparent;background:var(--brand-logo) center/contain no-repeat;background:image-set(var(--brand-logo) 1x,var(--brand-logo-2x) 2x) center/contain no-repeat;white-space:nowrap}
.brand:hover{opacity:.86}
.main-nav{display:none;justify-self:center}
.main-nav ul{list-style:none;display:flex;align-items:center;gap:.3rem;margin:0;padding:0}
.nav-link,.nav-trigger{padding:.62rem .85rem;border:0;background:transparent;border-radius:999px;color:#374151;font:inherit;font-size:.95rem;cursor:pointer}
.nav-link:hover,.nav-link:focus-visible,.nav-trigger:hover,.has-dropdown:focus-within .nav-trigger{background:rgba(111,127,84,.12);color:#34421f}
.nav-link.active,.submenu a.active{background:rgba(111,127,84,.14);color:#34421f;font-weight:600}
.has-dropdown{position:relative}
.submenu{position:absolute;top:calc(100% + .75rem);left:0;list-style:none;margin:0;padding:.4rem;background:#fff;border:1px solid #e1e6d6;border-radius:14px;min-width:220px;box-shadow:0 14px 24px rgba(17,24,39,.09);transform:translateY(8px);opacity:0;visibility:hidden;pointer-events:none;transition:opacity .18s ease,transform .18s ease,visibility .18s ease;z-index:50}
.submenu a{display:block;padding:.62rem .78rem;border-radius:10px;color:#374151}
.submenu a:hover{background:#edf3e5;color:#34421f}
.has-dropdown:hover .submenu,.has-dropdown:focus-within .submenu{opacity:1;visibility:visible;pointer-events:auto;transform:translateY(0)}
.header-actions{display:flex;align-items:center;gap:.65rem}
.menu-toggle{border:1px solid var(--color-outline);background:var(--color-surface);border-radius:12px;padding:.55rem .7rem;display:inline-flex;align-items:center;justify-content:center;cursor:pointer}
.menu-toggle .bar{display:block;width:18px;height:2px;background:#111827;position:relative}
.menu-toggle .bar::before,.menu-toggle .bar::after{content:"";position:absolute;left:0;width:18px;height:2px;background:#111827}
.menu-toggle .bar::before{top:-6px}.menu-toggle .bar::after{top:6px}
.mobile-nav{display:none;padding:.95rem 0 1.1rem;border-top:1px solid var(--color-border)}
.mobile-nav.open{display:block}
.mobile-nav ul{list-style:none;padding:.2rem 0 0;margin:0;display:grid;gap:.55rem}
.mobile-nav li:last-child{margin-top:.45rem;padding-top:.8rem;border-top:1px solid rgba(111,127,84,.26)}
.mobile-nav a{display:block;padding:.72rem .8rem;border-radius:12px;border:1px solid transparent;background:transparent;transition:background-color .2s ease,border-color .2s ease}
.mobile-nav a:hover{background:#edf3e5;border-color:#dbe5cb}
.mobile-nav a.btn{padding:.75rem 1rem;border-color:rgba(111,127,84,.34);box-shadow:0 10px 20px rgba(64,77,44,.12)}
.mobile-nav a.btn.btn-primary{background:var(--color-primary);color:#fff;border-color:var(--color-primary);box-shadow:0 10px 20px rgba(17,24,39,.22)}
.mobile-nav a.btn.btn-primary:hover{background:var(--color-primary-hover);border-color:var(--color-primary-hover)}
.mobile-nav .btn{margin-top:0;width:100%;justify-content:center}

.btn{display:inline-flex;align-items:center;justify-content:center;gap:.42rem;border-radius:var(--radius-btn);padding:.78rem 1.25rem;min-height:46px;font-weight:600;font-size:.95rem;border:1px solid transparent;line-height:1}
.btn-primary{background:var(--color-primary);color:#fff;box-shadow:0 8px 18px rgba(17,24,39,.14)}
.btn-primary:hover{background:var(--color-primary-hover);transform:translateY(-1px)}
.btn-outline{border-color:#cfd8bd;color:#4d5f35;background:#fff}
.btn-outline:hover{background:#edf3e5;border-color:#bccaa5}
.btn-tertiary{padding:0;border:none;background:transparent;border-radius:0;color:#4d5f35;font-weight:600;min-height:unset}
.btn-tertiary::after{content:"→";margin-left:.3rem}

section{padding:var(--space-5) 0}
.section-soft{background:#f1f3ee}
.soft-lilac{background:linear-gradient(180deg,#edf3e6,#fbfaf5)}
.section-break{padding-block:var(--space-6)}
h1,h2,h3{line-height:1.16;margin:0 0 1rem;letter-spacing:-.02em;color:#0f172a}
h1{font-size:clamp(2rem,4vw,3.2rem);max-width:16ch}
h2{font-size:clamp(1.5rem,2.7vw,2.15rem)}
h3{font-size:1.14rem}
p{margin:0 0 1rem;max-width:none;color:var(--color-muted);text-wrap:wrap}
.footer-note,label,li,h1,h2,h3{text-wrap:pretty}
.eyebrow,.hero-kicker{display:inline-block;margin-bottom:1rem;font-size:.8rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--accent-2)}
.hero-layout,.hero-grid,.split-layout{display:grid;gap:clamp(1.3rem,2.4vw,2.6rem);align-items:center}
.hero-layout{grid-template-columns:1fr}
.hero-copy{max-width:560px}
.hero-cta{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:1.4rem}
.visual-balance{padding-block:.2rem}
.image-panel{position:relative;overflow:hidden;border-radius:22px;background:#eef2f7}
.editorial-image{width:100%;height:100%;min-height:250px;object-fit:cover}
.hero-image{max-width:520px;justify-self:end}
.soft-shadow{box-shadow:0 16px 34px rgba(15,23,42,.11)}
.result-layout .image-panel{max-width:460px;justify-self:end}

.grid{display:grid;gap:1rem}.grid-2,.grid-3{grid-template-columns:1fr}
.card,.step,.timeline-item,.pill{background:var(--color-surface);border:1px solid #ececf2;border-radius:var(--radius-card);padding:var(--space-3)}
.card,.step{box-shadow:0 8px 24px rgba(17,24,39,.04)}
.pill{box-shadow:none;border-color:#dfe8d2;background:#fbfcf8}
.statement-section{padding-block:var(--space-6)}
.statement-layout{display:grid;grid-template-columns:1fr;gap:clamp(1.8rem,5vw,4.5rem);align-items:center}
.statement-text{max-width:24ch;margin:0;font-size:clamp(1.5rem,3.1vw,2.35rem);line-height:1.24;color:#111827;letter-spacing:-.03em}
.brand-mark-stage{display:grid;place-items:center;margin:0;inline-size:clamp(116px,14vw,164px);aspect-ratio:1;padding:clamp(1.05rem,2vw,1.55rem);border:1px solid rgba(185,155,67,.22);border-radius:24px;background:rgba(255,255,255,.38)}
.home-brand-mark{display:block;width:100%;height:auto;aspect-ratio:1;object-fit:contain}
.statement-mark-stage{justify-self:center}
.highlight-panel{background:linear-gradient(145deg,#edf3e6,#fffaf6);border:1px solid rgba(111,127,84,.24);border-radius:24px;padding:clamp(1.5rem,2.4vw,2.4rem)}
.section-narrow{max-width:1080px}
.service-feature{display:grid;gap:1rem;align-content:start;padding:1.55rem;border:1px solid #d9e3c9;border-radius:20px;background:#fff}
.services-editorial,.services-secondary{display:grid;gap:1rem}
.inline-highlight{display:inline-block;padding:.16rem .55rem;border-radius:999px;background:#edf3e5;color:#4d5f35;font-size:.84rem;font-weight:600}
.minimal-list{list-style:none;padding:0;margin:0;display:grid;gap:.8rem}
.minimal-list li{padding:.8rem 0;border-bottom:1px solid rgba(17,24,39,.09);color:#374151}
.minimal-list li:last-child{border-bottom:none}
.problem-stories > p{max-width:72ch}
.problem-story-list{display:grid;gap:1.2rem;margin-top:1.8rem}
.problem-story{display:grid;gap:1rem;align-items:center;padding:clamp(1rem,2vw,1.45rem);background:#fff;border:1px solid #e5e7f2;border-radius:22px;box-shadow:0 10px 24px rgba(17,24,39,.045)}
.problem-story-image{margin:0;overflow:hidden;border-radius:16px;background:#eef2f7;aspect-ratio:16/10}
.problem-story-image img{width:100%;height:100%;object-fit:cover}
.problem-story-copy{display:grid;gap:.65rem}
.problem-story-copy h3{font-size:clamp(1.28rem,2.3vw,1.8rem);margin:0}
.problem-story-copy p{margin:0;max-width:62ch}
.problem-label{display:inline-flex;width:max-content;padding:.18rem .55rem;border-radius:999px;background:#edf3e5;color:#4d5f35;font-size:.78rem;font-weight:700;letter-spacing:.05em;text-transform:uppercase}
.timeline{counter-reset:step;display:grid;gap:1rem}.timeline-item{position:relative;padding-left:4.1rem}
.timeline-item::before{counter-increment:step;content:counter(step);position:absolute;left:1.3rem;top:1.3rem;width:2rem;height:2rem;border-radius:999px;display:grid;place-items:center;background:#111827;color:#fff;font-weight:700}
.list{padding-left:1.1rem;margin:0;display:grid;gap:.75rem}

.form-wrap{max-width:760px}.form-grid{display:grid;gap:var(--space-2)}.form-group{display:grid;gap:.45rem}label{font-weight:600}
input,textarea{width:100%;border:1px solid var(--color-outline);border-radius:12px;background:#fff;padding:.72rem .85rem;font:inherit;color:var(--color-text)}
textarea{min-height:130px;resize:vertical}
.contact-page section{padding-block:clamp(2.3rem,4.5vw,4rem)}
.contact-hero{padding-top:clamp(1.2rem,3vw,2rem)}
.contact-hero-grid{align-items:stretch}
.contact-detections{height:100%;padding:clamp(1.2rem,2.1vw,1.9rem)}
.contact-detections li{font-weight:500}
.contact-badges{display:flex;flex-wrap:wrap;gap:.55rem;margin-top:1rem}
.contact-reassurance-wrap{padding-top:0}
.contact-reassurance{display:grid;gap:.65rem;padding:clamp(1.4rem,2.4vw,2rem);background:linear-gradient(150deg,#edf3e6,#fffaf6);border-color:rgba(111,127,84,.24)}
.contact-reassurance-title{margin:0;font-size:clamp(1.25rem,2.2vw,1.7rem);font-weight:700;color:#253119;max-width:42ch}
.contact-form-section{padding-top:clamp(1rem,3vw,2rem)}
.contact-form-card{max-width:760px;margin-inline:auto;padding:clamp(1.2rem,2.6vw,2rem);border:1px solid #dfe8d2;background:linear-gradient(180deg,#fff,#fffdf8)}
.contact-form-card h2{margin-bottom:.5rem}
.contact-form-intro{margin-bottom:1.2rem}
.contact-form-actions{margin-top:1rem}
.contact-postform-note{margin:1rem auto 0;max-width:760px;text-align:center;color:#3f4d2c;font-weight:600}

.cta-block{position:relative;overflow:hidden;background:#fff;border:1px solid #ecebf5;border-radius:24px;padding:clamp(1.45rem,2vw,2.2rem);box-shadow:0 10px 25px rgba(17,24,39,.05)}
.wide-card{max-width:980px}
.business-real .wide-card{margin-inline:auto}
.diagnostic-home-cta{display:grid;gap:clamp(1.2rem,2.4vw,2rem);align-items:center;background:linear-gradient(180deg,#edf3e6,#fffaf6);border-color:rgba(111,127,84,.2);padding:clamp(1.2rem,2.2vw,2.2rem)}
.diagnostic-global-band{padding-top:clamp(1rem,3vw,2rem)}
.diagnostic-global-cta{display:grid;gap:clamp(1.2rem,2.4vw,2rem);align-items:center;background:linear-gradient(145deg,#edf3e6,#fffaf6);border-color:rgba(111,127,84,.24)}
.diagnostic-global-copy,.final-cta-copy{display:grid;gap:.65rem;align-content:center}
.diagnostic-global-copy h2,.diagnostic-global-copy p,.final-cta-copy h2,.final-cta-copy p{margin:0}
.diagnostic-route-panel{display:grid;place-items:center;padding:0;background:#fff!important;border:1px solid rgba(111,127,84,.18);border-radius:18px;aspect-ratio:16/10}
.diagnostic-badge{display:inline-block;margin:0 0 .75rem;padding:.2rem .65rem;border-radius:999px;background:#e7edda;color:#3f4d2c;font-weight:700;font-size:.8rem;letter-spacing:.03em;text-transform:uppercase}
.diagnostic-feature-list{list-style:none;margin:0 0 1rem;padding:0;display:grid;gap:.5rem}
.highlight-free{display:inline-flex;align-items:center;width:max-content;font-size:.72em;font-weight:600;color:#52633b;background:#eef3e7;border:1px solid #d7e0c4;border-radius:999px;padding:.08em .44em;line-height:1.2;white-space:nowrap;vertical-align:.12em;letter-spacing:0;text-transform:lowercase}
.nav-link .highlight-free,.mobile-nav .highlight-free,.footer-links .highlight-free{font-size:.7em;padding:.06em .4em}
.btn .highlight-free{font-size:.78em;line-height:1.1;background:rgba(255,255,255,.16);border-color:rgba(255,255,255,.22);color:#f5f8ef;font-weight:500;vertical-align:baseline}
.btn-outline .highlight-free,.btn-tertiary .highlight-free{background:#eef3e7;border-color:#d7e0c4;color:#52633b}
@media (max-width:767px){.highlight-free{padding:.06em .38em}}
.diagnostic-feature-list li{padding:.45rem .7rem;border:1px solid #dbe5cb;border-radius:10px;background:#fff;color:#34421f;font-weight:600}
.diagnostic-global-cta .image-panel,
.diagnostic-home-cta .image-panel,
#metodo-home .image-panel,
.real-business .image-panel{
  background:transparent;
}

.home-action-route-img{
  display:block;
  width:100%;
  height:100%;
  min-height:0;
  margin:0 auto;
  border-radius:18px;
  object-fit:cover;
}

.home-human-img{
  display:block;
  width:100%;
  height:100%;
  max-height:none;
  min-height:0;
  object-fit:cover;
  object-position:center;
  margin:0;
  border-radius:18px;
}

.real-business-intro{display:grid;gap:clamp(1rem,2.4vw,2rem);align-items:center;margin-bottom:1.2rem}
.real-business-intro p{max-width:64ch}
.real-business-intro .image-panel{height:100%;min-height:260px;border-radius:18px;background:#eef2f7!important}
.real-business-copy-mark{display:grid;grid-template-columns:minmax(0,1fr);gap:clamp(1.2rem,3vw,2.4rem);align-items:start}
.real-business-mark-stage{inline-size:clamp(98px,10vw,132px);justify-self:start;padding:clamp(.9rem,1.6vw,1.2rem)}
.method-intro{max-width:70ch;margin-bottom:1.4rem}
.support-list{display:grid;gap:.85rem;margin-top:1.3rem}
.support-item{display:grid;grid-template-columns:auto 1fr;column-gap:.9rem;row-gap:.25rem;align-items:start;padding:1rem 0;border-top:1px solid #dfe8d2}
.support-item span{grid-row:1/3;display:inline-grid;place-items:center;width:2rem;height:2rem;border-radius:999px;background:#edf3e5;color:#4d5f35;font-size:.78rem;font-weight:800}
.support-item h3{margin:0;font-size:1.05rem}
.support-item p{grid-column:2;margin:0;max-width:58ch}
.method-steps{display:grid;gap:1rem}
.method-step{display:grid;gap:.55rem;align-content:start;padding:1.1rem;background:#fff;border:1px solid #dfe8d2;border-radius:18px;box-shadow:0 8px 20px rgba(17,24,39,.035);color:inherit;text-decoration:none;transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease}
.method-step:hover,.method-step:focus-visible{transform:translateY(-2px);box-shadow:0 12px 24px rgba(17,24,39,.08);border-color:#cdd8ba}
.method-step span{display:inline-grid;place-items:center;width:2rem;height:2rem;border-radius:999px;background:#111827;color:#fff;font-weight:800}
.method-step h3{margin:0;font-size:1.08rem}
.method-step p{margin:0}
.final-cta-simple{display:block;max-width:920px;text-align:center}
.final-cta-simple .final-cta-copy{justify-items:center}
.final-cta-simple h2,.final-cta-simple p{max-width:720px}
.final-cta-points{display:flex;flex-wrap:wrap;justify-content:center;gap:.55rem;margin:.35rem 0 .3rem}
.final-cta-points span{display:inline-flex;padding:.36rem .7rem;border-radius:999px;background:#fff;border:1px solid #dfe8d2;color:#4d5f35;font-weight:700;font-size:.88rem}
.tools-section{background:#f7f6f2}
.tools-intro{max-width:780px;margin-bottom:1.4rem}
.tools-intro h2{max-width:22ch}
.tools-intro p:last-child{max-width:68ch}
.tools-grid{display:grid;gap:1rem}
.tool-item{display:grid;gap:.5rem;padding:1.1rem;border:1px solid #dfe8d2;border-radius:18px;background:#fff;box-shadow:0 8px 20px rgba(17,24,39,.035)}
.tool-item h3{margin:0;font-size:1.08rem}
.tool-item p{margin:0}

.diagnostic-inline-cta{margin-top:1rem;font-weight:600;color:#3f4d2c}.diagnostic-inline-cta a{text-decoration:underline}
.diagnostic-home-feature{padding-block:clamp(4.2rem,8vw,6.2rem);background:linear-gradient(180deg,#edf3e6 0%,#fffaf6 100%)}
.diagnostic-feature-shell{display:grid;gap:clamp(1.4rem,2.6vw,2.8rem);padding:clamp(1.6rem,3vw,3rem);border-radius:28px;border:1px solid rgba(111,127,84,.2);background:linear-gradient(140deg,rgba(255,255,255,.88),rgba(242,247,234,.96));box-shadow:0 16px 38px rgba(64,77,44,.1)}
.diagnostic-feature-copy h2{max-width:20ch}
.diagnostic-feature-copy p{max-width:58ch}
.diagnostic-feature-support{font-weight:600;color:#3f4d2c}
.diagnostic-feature-microcopy{margin-bottom:1.35rem;color:#5a6a42}
.diagnostic-feature-actions{display:flex;flex-wrap:wrap;gap:.75rem}
.diagnostic-feature-visual{display:grid;align-items:center}
.diagnostic-mini-test{background:#fff;border-radius:20px;border:1px solid #dbe5cb;padding:1.3rem;box-shadow:0 14px 32px rgba(64,77,44,.11)}
.diagnostic-mini-label{display:inline-block;margin-bottom:.55rem;padding:.24rem .58rem;border-radius:999px;background:#edf3e5;color:#4d5f35;font-size:.78rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase}
.diagnostic-mini-test h3{font-size:1.14rem;margin-bottom:.8rem}
.diagnostic-mini-test ul{list-style:none;padding:0;margin:0;display:grid;gap:.55rem}
.diagnostic-mini-test li{padding:.56rem .72rem;border-radius:12px;background:linear-gradient(90deg,#edf3e6,#fffaf6);border:1px solid #dfe8d2;color:#34421f;font-weight:600}

.footer{border-top:1px solid #dfe3d8;padding:2.4rem 0;background:#fffdf8}
.footer-inner{display:grid;gap:1.5rem}
.footer-brand{max-width:42ch}
.footer-brand strong{display:block;width:min(230px,100%);aspect-ratio:600/182;overflow:hidden;color:transparent;background:var(--brand-logo) center/contain no-repeat;background:image-set(var(--brand-logo) 1x,var(--brand-logo-2x) 2x) center/contain no-repeat;white-space:nowrap}
.footer-column h3{font-size:.88rem;text-transform:uppercase;letter-spacing:.05em;color:#6b7280;margin:0 0 .6rem}
.footer-note{margin:.25rem 0 0;font-size:.95rem;color:#6b7280}
.footer-links{display:grid;gap:.5rem}
.footer-links a{color:#4b5563;line-height:1.35}
.footer-contact{align-content:start}
.footer-contact p{margin:0 0 .7rem;color:#4b5563;font-size:.95rem;line-height:1.45}
.footer-whatsapp{justify-self:start;padding:.5rem .85rem;border-radius:999px;border:1px solid #cfd8bd;color:#4d5f35;background:#f5f8ef;font-size:.9rem;width:max-content}
.footer-whatsapp:hover{background:#edf3e5;border-color:#bccaa5}

/* Diagnostic experience */
.diagnostic-shell{max-width:780px;margin:0 auto;background:#fff;border:1px solid #dfe8d2;border-radius:24px;padding:clamp(1.2rem,2.6vw,2rem);box-shadow:var(--shadow-soft)}
.diagnostic-hero-layout{display:grid;gap:clamp(1.4rem,3vw,3rem);align-items:center}
.diagnostic-hero-copy h1{max-width:13ch}
.diagnostic-hero-copy > p{max-width:58ch}
.diagnostic-hero-visual{display:grid;gap:1rem}
.diagnostic-hero-image{border-radius:22px;aspect-ratio:16/10;background:#eef2f7}
.diagnostic-hero-image .editorial-image{width:100%;height:100%;object-fit:cover;min-height:0}
.progress-meta{display:flex;justify-content:space-between;gap:1rem;color:#5a6842;font-weight:600;margin-bottom:.75rem}
.progress-track{height:8px;background:#e9efdf;border-radius:999px;overflow:hidden}
.progress-fill{height:100%;width:0;background:linear-gradient(90deg,#6f7f54,#9aa86f);transition:width .35s ease}

.diagnostic-quick-benefits{list-style:none;margin:1rem 0 0;padding:0;display:grid;gap:.65rem;max-width:62ch}
.diagnostic-quick-benefits li{display:grid;gap:.2rem;padding:.72rem .85rem;border-radius:12px;border:1px solid #dbe5cb;background:linear-gradient(145deg,#fff,#f6f9f1)}
.diagnostic-quick-benefits strong{color:#3f4d2c;font-size:.96rem}
.diagnostic-quick-benefits span{color:#5a6a42;font-size:.92rem;line-height:1.4}
.diagnostic-question{margin-top:1.4rem;opacity:1;transform:translateX(0);transition:opacity .28s ease,transform .28s ease}
.diagnostic-question.is-switching{opacity:0;transform:translateX(12px)}
.diagnostic-question h2{font-size:clamp(1.3rem,3vw,2rem);max-width:28ch}
.diagnostic-multi-hint{margin:.1rem 0 1rem;color:#5a6a42;font-weight:600}
.diagnostic-options{display:grid;gap:.7rem;margin-top:1.1rem}
.option-btn{width:100%;text-align:left;background:#fff;border:1px solid #dfe8d2;border-radius:14px;padding:1rem 1rem;font:inherit;color:#1f2937;cursor:pointer;transition:all .2s ease}
.option-btn:hover{background:#edf3e5;border-color:#c8d5b4;transform:translateY(-1px)}
.option-btn.selected{background:#e6edda;border-color:#8fa56c;color:#263417;box-shadow:inset 0 0 0 1px rgba(111,127,84,.22)}
.option-btn.selected::before{content:"✓";display:inline-grid;place-items:center;width:1.1rem;height:1.1rem;margin-right:.45rem;border-radius:999px;background:#6f7f54;color:#fff;font-size:.78rem;font-weight:800}
.diagnostic-nav{display:flex;justify-content:space-between;gap:.8rem;margin-top:1.2rem}
.diagnostic-result{display:none;margin-top:1.4rem}
.diagnostic-result.is-visible{display:block}
.result-card{background:linear-gradient(180deg,#edf3e6,#fffaf6);border:1px solid rgba(111,127,84,.28);border-radius:20px;padding:1.3rem}
.result-icon{width:42px;height:42px;border-radius:12px;background:#fff;color:#5f7045;display:grid;place-items:center;font-size:1.25rem;margin-bottom:.8rem}
.result-grid{display:grid;gap:1rem;margin-top:1rem}
.result-panel{background:#fff;border-radius:14px;padding:1rem;border:1px solid #e1e9d6}
.result-panel h3{margin-bottom:.55rem}
.result-panel p{margin:0}
.result-panel .minimal-list{gap:.45rem}
.result-panel .minimal-list li{padding:.55rem 0;font-weight:500}
.result-guidance{margin-top:1rem;padding:1rem;border-left:3px solid #6f7f54;background:#f8faf3}
.result-guidance h3{margin-bottom:.45rem}
.result-guidance p{margin:0;color:#3f4d2c}
.result-actions{display:flex;flex-wrap:wrap;gap:.7rem;margin-top:1rem}
.result-email-block{display:grid;gap:1rem;margin-top:1rem;padding:clamp(1rem,2vw,1.35rem);border:1px solid #dfe8d2;border-radius:18px;background:#fffdf8}
.result-email-block h3,.result-email-block p{margin:0}
.result-email-form{display:grid;gap:.55rem}
.result-email-row{display:grid;gap:.65rem}
.result-email-row input{min-height:46px}
.diagnostic-privacy-consent{font-size:.86rem;color:#4b5563}
.diagnostic-privacy-consent a{color:#2f3d20;text-decoration:underline;text-underline-offset:2px}
.diagnostic-lead-block{margin-top:1.35rem;padding:clamp(1.05rem,2.4vw,1.65rem);border-radius:16px;border:1px solid #e6e1fb;background:linear-gradient(180deg,#fff,#fbfaff)}
.diagnostic-lead-block h3{font-size:clamp(1.2rem,2.4vw,1.5rem);margin-bottom:.7rem}
.diagnostic-lead-block p{max-width:60ch}
.diagnostic-lead-support{font-weight:600;color:#352b74}
.diagnostic-lead-block input,.diagnostic-lead-block textarea{border-color:#dbe5cb;border-radius:13px;background:#fff;box-shadow:0 1px 0 rgba(64,77,44,.06) inset}
.diagnostic-lead-block input:focus-visible,.diagnostic-lead-block textarea:focus-visible{border-color:#b9c99d;box-shadow:0 0 0 3px rgba(111,127,84,.14)}
.diagnostic-lead-block textarea{min-height:120px}
.diagnostic-lead-actions{display:grid;gap:.5rem;margin-top:1rem}
.diagnostic-lead-actions .btn{width:max-content}
.diagnostic-lead-note{margin:0;font-size:.82rem;color:#5a6a42}
.diagnostic-warning{min-height:1.2rem;color:#7b1f33;font-weight:600;margin-top:.8rem}
.hero-panel{background:linear-gradient(145deg,#edf3e6,#fffaf6);border:1px solid rgba(111,127,84,.26);border-radius:24px;padding:clamp(1.2rem,2.4vw,2rem);box-shadow:0 12px 28px rgba(64,77,44,.1)}
.hero-panel h3{margin-bottom:.65rem}
.hero-panel ul{margin:0;padding:0;list-style:none;display:grid;gap:.6rem}
.hero-panel li{padding:.55rem .7rem;border-radius:12px;background:#fff;border:1px solid #dfe8d2;color:#34421f;font-weight:600}
.hero-microcopy{display:inline-flex;align-items:center;gap:.45rem;flex-wrap:wrap;padding:.35rem .75rem;border-radius:999px;background:#edf3e5;border:1px solid #dfe8d2;color:#4d5f35;font-weight:600;font-size:.9rem}

@media (min-width:768px){
  .menu-toggle,.mobile-nav{display:none!important}
  .main-nav{display:block}
  .statement-layout{grid-template-columns:minmax(0,1fr) auto}
  .statement-text{max-width:28ch}
  .statement-mark-stage{justify-self:end}
  .diagnostic-hero-layout{grid-template-columns:1fr 1.05fr}
  .hero-layout{grid-template-columns:1.1fr .9fr}
  .split-layout{grid-template-columns:1.05fr .95fr}
  .hero-grid{grid-template-columns:1.07fr .93fr}
  .grid-2{grid-template-columns:repeat(2,minmax(0,1fr))}
  .grid-3{grid-template-columns:repeat(3,minmax(0,1fr))}
  .timeline{grid-template-columns:repeat(2,minmax(0,1fr))}
  .support-list{grid-template-columns:repeat(2,minmax(0,1fr));column-gap:1.4rem}
  .method-steps{grid-template-columns:repeat(4,minmax(0,1fr))}
  .tools-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .services-editorial{grid-template-columns:1.1fr .9fr;align-items:start}
  .diagnostic-feature-shell{grid-template-columns:1.08fr .92fr;align-items:center}
  .footer-inner{grid-template-columns:1.2fr 1fr 1fr .8fr;align-items:start;column-gap:2rem}
  .contact-form-card .form-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .contact-full-field{grid-column:1/-1}
  .problem-story{grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(1.2rem,2.6vw,2.4rem)}
  .problem-story-reverse .problem-story-image{order:2}
  .problem-story-reverse .problem-story-copy{order:1}
  .diagnostic-global-cta{grid-template-columns:1.15fr .85fr}
  .diagnostic-home-cta{grid-template-columns:1.05fr .95fr}
  .diagnostic-home-cta .image-panel{order:2}
  .final-cta-copy{order:1}
  .real-business-intro{grid-template-columns:1fr .9fr}
  .real-business-copy-mark{grid-template-columns:minmax(0,1fr) auto}
  .real-business-mark-stage{justify-self:end;align-self:start;margin-top:.2rem}
  .result-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .result-email-block{grid-template-columns:1fr 1.05fr;align-items:start}
  .result-email-row{grid-template-columns:1fr auto;align-items:end}
}

@media (max-width:767px){
  section{padding:3.2rem 0}
  .section-break{padding-top:2.2rem;padding-bottom:3rem}
  .hero-layout{gap:1rem}
  .visual-balance{padding-block:0}
  .home-action-route-img{max-width:100%;margin-bottom:1rem}
  .home-human-img{max-height:320px;margin-bottom:0}
  .statement-section{padding-block:3.4rem}
  .statement-layout{justify-items:center;text-align:center}
  .statement-mark-stage{inline-size:clamp(88px,28vw,112px);padding:.9rem}
  .real-business-copy-mark{grid-template-columns:1fr;justify-items:center;text-align:center}
  .real-business-mark-stage{inline-size:clamp(72px,22vw,92px);padding:.65rem;margin:.1rem auto 0}
  .real-business-intro p{margin-inline:auto}
  .container{width:min(100% - 1.35rem,var(--max-width))}
  .header-inner{grid-template-columns:1fr auto;min-height:76px}
  .header-actions .btn{display:none}
  h1{max-width:19ch}
  .hero-image,.result-layout .image-panel{max-width:100%;justify-self:stretch}
  .editorial-image{min-height:210px;max-height:340px}
  .option-btn{padding:.9rem}
  .contact-form-actions .btn{width:100%}
  .contact-reassurance .btn-tertiary{justify-content:flex-start}
  .cta-block .grid .btn{width:100%}
  .hero-cta .btn{width:100%}
}

.extended-diagnostic-block{margin-top:1.2rem;padding:clamp(1.05rem,2.4vw,1.65rem);border-radius:16px;border:1px solid #dfe8d2;background:linear-gradient(180deg,#edf3e6,#fff)}
.extended-diagnostic-block h3{font-size:clamp(1.2rem,2.4vw,1.5rem);margin-bottom:.7rem}
.extended-diagnostic-block p{max-width:64ch}
.extended-diagnostic-block .minimal-list{margin:1rem 0}
.extended-diagnostic-block .minimal-list li{font-weight:500}
.extended-diagnostic-block .eyebrow{margin-bottom:.4rem}
.product-recommendation{position:relative;overflow:hidden;padding:0;border:1px solid #263417;background:#fff;box-shadow:0 20px 48px rgba(17,24,39,.14)}
.product-recommendation-header{display:grid;gap:1rem;align-items:start;margin-bottom:0;padding:clamp(1.1rem,2.5vw,1.65rem);background:#132018;color:#fff}
.product-kicker{display:inline-flex;width:max-content;margin:0 0 .55rem;padding:.2rem .58rem;border-radius:999px;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.18);color:#eef3e5;font-size:.76rem;font-weight:500;letter-spacing:0;text-transform:none}
.product-recommendation h3{margin:0;color:#fff;font-size:clamp(1.55rem,3vw,2.15rem)}
.product-subtitle{margin:.35rem 0 0;color:#eef3e5;font-weight:500;max-width:46ch}
.product-price-box{display:flex;align-items:baseline;gap:.45rem;padding:.45rem 0 0;background:transparent;color:#fff;box-shadow:none}
.product-price-box span{order:-1;font-size:.82rem;font-weight:500;text-transform:none;letter-spacing:0;color:#dfe8d2}
.product-price-box span::after{content:":"}
.product-price-box strong{font-size:1.55rem;line-height:1;color:#fff}
.product-recommendation>p,.product-includes,.product-reassurance,.product-recommendation .extended-diagnostic-cta{margin-left:clamp(1.1rem,2.5vw,1.65rem);margin-right:clamp(1.1rem,2.5vw,1.65rem)}
.product-recommendation>p{margin-top:1.15rem}
.product-includes{margin-top:1rem;padding:1rem;border-radius:16px;background:#fbfcf8;border:1px solid #dfe8d2}
.product-includes h4{margin:0 0 .75rem;font-size:1rem;color:#111827}
.product-includes ul{list-style:none;margin:0;padding:0;display:grid;gap:.72rem}
.product-includes li{position:relative;padding-left:1.55rem;color:#374151;font-weight:500}
.product-includes li::before{content:"";position:absolute;left:0;top:.28rem;width:.7rem;height:.7rem;border-radius:999px;background:#6f7f54;box-shadow:0 0 0 3px #e7efdc}
.product-reassurance{display:grid;gap:.45rem;margin-top:1rem;padding:.8rem .9rem;border-left:3px solid #6f7f54;background:#f8faf3}
.product-reassurance span{display:block;color:#3f4d2c;font-size:.9rem;font-weight:400}
.extended-diagnostic-cta{display:flex;flex-wrap:wrap;align-items:center;gap:.85rem;margin-top:1.1rem;padding-top:1.1rem;border-top:1px solid #d8e2ca}
.extended-diagnostic-cta .btn-primary{box-shadow:0 12px 24px rgba(17,24,39,.18)}
.product-recommendation .extended-diagnostic-cta{padding:1rem 0 1.2rem}

@media (max-width:767px){
  .diagnostic-nav .btn,.diagnostic-lead-actions .btn,.extended-diagnostic-block .btn{width:100%}
  .extended-form-intro{position:static}
  .extended-form-layout{gap:1.4rem}
  .extended-form-intro{padding-bottom:.45rem}
  .extended-product-summary{border-radius:18px}
  .product-price-box{justify-content:flex-start}
}

/* Diagnóstico extendido */
.extended-hero{max-width:860px}
.extended-product-page section{padding-block:clamp(3.2rem,6vw,5.2rem)}
.extended-product-hero{background:#f7f6f2}
.extended-product-layout{display:grid;gap:clamp(1.5rem,3vw,3rem);align-items:center}
.extended-product-copy h1{max-width:12ch}
.extended-product-copy p{max-width:58ch}
.extended-product-summary{overflow:hidden;border:1px solid #d7e0c4;border-radius:22px;background:#fff;box-shadow:0 18px 42px rgba(17,24,39,.1)}
.extended-product-summary img{width:100%;aspect-ratio:16/10;object-fit:cover;background:#edf3e6}
.extended-price-explanation{padding:1rem 1.15rem;border-bottom:1px solid #e1e9d6;background:#fbfcf8}
.extended-price-explanation p{margin:0;color:#3f4d2c}
.extended-price-explanation p+p{margin-top:.45rem;color:#4b5563}
.extended-price-explanation strong{color:#111827}
.extended-product-summary ul{list-style:none;margin:0;padding:1rem 1.15rem;display:grid;gap:.7rem}
.extended-product-summary li{position:relative;padding-left:1.35rem;color:#374151}
.extended-product-summary li::before{content:"";position:absolute;left:0;top:.55rem;width:.48rem;height:.48rem;border-radius:999px;background:#6f7f54}
.section-heading{max-width:760px;margin-bottom:1.5rem}
.extended-deliverables{display:grid;gap:1rem}
.extended-deliverables .card{border-color:#dfe8d2;background:#fff}
.extended-process-grid{display:grid;gap:1.2rem;align-items:start}
.extended-includes-box,.extended-steps-box{padding:clamp(1.2rem,2.4vw,2rem);border:1px solid #dfe8d2;border-radius:22px;background:#fff;box-shadow:0 10px 26px rgba(17,24,39,.045)}
.extended-includes-box .minimal-list li{font-weight:500}
.extended-document-list{display:grid;gap:1.15rem;margin-top:1.3rem}
.extended-document-item{display:grid;gap:clamp(1rem,2.4vw,1.8rem);align-items:center;padding:clamp(1rem,2vw,1.35rem);border:1px solid #dfe8d2;border-radius:20px;background:#fbfcf8}
.extended-document-item img{width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:16px;background:#fff;border:1px solid #e5e7eb;box-shadow:0 12px 26px rgba(17,24,39,.07)}
.extended-document-item h3{margin:0 0 .45rem;font-size:clamp(1.2rem,2.2vw,1.55rem)}
.extended-document-item p{margin:0;color:#4b5563;font-size:1.02rem}
.extended-steps-box{background:linear-gradient(180deg,#edf3e6,#fffaf6)}
.extended-steps-box{max-width:760px;margin-inline:auto;width:100%}
.extended-steps-box ol{list-style:none;margin:0;padding:0;display:grid;gap:.8rem}
.extended-steps-box li{display:grid;grid-template-columns:auto 1fr;gap:.75rem;align-items:start;padding:.85rem;border-radius:14px;background:#fff;border:1px solid #dfe8d2}
.extended-steps-box span{display:grid;place-items:center;width:1.8rem;height:1.8rem;border-radius:999px;background:#111827;color:#fff;font-weight:700}
.extended-steps-box p{margin:0}
.extended-form-layout{display:grid;gap:clamp(1.2rem,2.8vw,2.4rem);align-items:start}
.extended-form-intro{position:sticky;top:110px}
.extended-form-intro h2{max-width:12ch}
.extended-form-card{margin:0;background:#fff;border-color:#dfe8d2}
.comparison-grid{display:grid;gap:1rem}
.comparison-card{background:#fff;border:1px solid #e9e6f9;border-radius:18px;padding:1.2rem}
.comparison-card-featured{border-color:#cfc5f6;background:linear-gradient(180deg,#f5f2ff,#fff)}
.included-shell{display:grid;gap:1rem}
.human-review-card{background:linear-gradient(180deg,#f8f6ff,#fff);border-color:#d7cef8}
select{width:100%;border:1px solid var(--color-outline);border-radius:12px;background:#fff;padding:.72rem .85rem;font:inherit;color:var(--color-text)}
.status-message{margin-top:.75rem;font-weight:600;color:#352b74}
.checkbox-field{margin-top:.35rem}
.checkbox-label{display:flex;align-items:flex-start;gap:.6rem;font-weight:500;color:#374151;line-height:1.5}
.checkbox-label input[type="checkbox"]{width:18px;height:18px;margin-top:.2rem}
.checkbox-label a{text-decoration:underline}
.flow-state-card{max-width:820px;margin:0 auto;padding:clamp(1.2rem,2.8vw,2rem)}
.privacy-note{margin-top:.75rem;font-size:.9rem;color:#4b5563}
.trust-pillars{display:grid;gap:.6rem;margin-top:1rem}
.trust-pillars li{list-style:none;padding:.6rem .8rem;border:1px solid #e4defa;border-radius:12px;background:#faf8ff;color:#31295f;font-weight:600}
.cookie-banner{position:fixed;left:50%;transform:translateX(-50%);width:min(640px,calc(100% - 2rem));bottom:1rem;z-index:1200;background:#fff;border:1px solid #ddd6fe;border-radius:16px;padding:1rem;box-shadow:0 16px 30px rgba(17,24,39,.18);display:grid;gap:.8rem}
.cookie-banner p{margin:0;color:#374151;max-width:none}
.cookie-banner a{text-decoration:underline;color:#312e81}
.cookie-banner .btn{width:max-content}
.cookie-banner-actions{display:flex;flex-wrap:wrap;gap:.6rem}

@media (min-width:768px){
  .product-recommendation-header{grid-template-columns:1fr auto}
  .product-price-box{justify-self:end}
  .extended-product-layout{grid-template-columns:minmax(0,1fr) minmax(320px,430px)}
  .extended-deliverables{grid-template-columns:repeat(3,1fr)}
  .extended-document-item{grid-template-columns:minmax(320px,.95fr) 1fr}
  .extended-form-layout{grid-template-columns:minmax(240px,.7fr) minmax(0,1fr)}
  .comparison-grid{grid-template-columns:1fr 1fr}
  .included-shell{grid-template-columns:1fr 1fr}
}

/* Landing Plan de Activación */
.support-note{font-weight:600;color:#2f275d}
.reading-container{max-width:840px}
.audit-grid{display:grid;gap:1rem;grid-template-columns:1fr}
.audit-image-block{align-items:center}
.audit-image-block .editorial-image{object-fit:contain;background:#fff}
.activation-plan-page .audit-grid .card{border-color:#dfe8d2;background:#fff}
.traffic-list li{list-style:none;border-radius:12px;padding:.7rem .85rem;border:1px solid #dfe8d2;background:#fbfcf8}
.traffic-list li:nth-child(1){background:#fff4f4;border-color:#f9d3d3}
.traffic-list li:nth-child(2){background:#fff9ee;border-color:#f5dfb1}
.traffic-list li:nth-child(3){background:#f3fbf3;border-color:#ccebcf}
.action-route{margin:0;padding-left:1.1rem;display:grid;gap:.7rem}
.action-route li{color:#374151}
.plan-delivery{display:grid;gap:1.2rem}
.plan-delivery > div:first-child p{max-width:68ch}
.plan-delivery-grid,.plan-process{display:grid;gap:1rem}
.plan-delivery-item,.plan-process article{background:#fff;border:1px solid #dfe8d2;border-radius:18px;padding:1.1rem;box-shadow:0 8px 20px rgba(17,24,39,.035)}
.plan-delivery-item span,.plan-process span{display:inline-grid;place-items:center;width:2rem;height:2rem;border-radius:999px;background:#edf3e5;color:#4d5f35;font-size:.78rem;font-weight:800;margin-bottom:.65rem}
.plan-delivery-item h3,.plan-process h3{margin-bottom:.45rem}
.plan-delivery-item p,.plan-process p{margin:0}
.video-mockup{margin-top:1rem;border:1px solid #d8cff8;border-radius:20px;overflow:hidden;background:#fff;box-shadow:0 14px 30px rgba(40,33,88,.08)}
.video-topbar{display:flex;align-items:center;gap:.45rem;padding:.75rem .9rem;background:linear-gradient(180deg,#f5f2ff,#fdfcff);border-bottom:1px solid #e8e2fc}
.video-topbar .dot{width:10px;height:10px;border-radius:999px;background:#cbbff9}
.video-topbar strong{margin-left:.35rem;color:#352b74;font-size:.92rem}
.video-content{padding:1rem 1.1rem}
.roadmap-table-wrap{margin-top:1rem;border:1px solid #ddd5ff;border-radius:16px;background:#fff;overflow:auto}
.roadmap-table{width:100%;border-collapse:collapse;min-width:560px}
.roadmap-table th,.roadmap-table td{padding:.85rem .9rem;text-align:left;border-bottom:1px solid #eeeafc}
.roadmap-table th{background:#f5f2ff;color:#31295f;font-size:.92rem}
.price-note{font-weight:600;color:#3f4d2c}

@media (min-width:768px){
  .audit-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .plan-delivery-grid{grid-template-columns:repeat(4,minmax(0,1fr))}
  .plan-process{grid-template-columns:repeat(3,minmax(0,1fr))}
}

@media (max-width:767px){
  .audit-image-block .editorial-image{min-height:auto;max-height:280px}
}

/* Implementaciones estratégicas */
.implementation-page h1,
.implementation-page h2,
.implementation-page h3,
.implementation-page p,
.implementation-page li,
.implementation-page label{
  text-wrap:pretty;
}
.implementation-page .split-layout{
  grid-template-columns:1fr;
}
.implementation-page .hero-layout p{
  max-width:68ch;
}
.implementation-page .implementation-support-copy p{
  max-width:60ch;
}
.implementation-hero-panel{height:100%}
.implementation-hero-image{border-radius:24px;overflow:hidden;border:1px solid rgba(111,127,84,.24);box-shadow:0 14px 30px rgba(64,77,44,.11);background:#fff;margin:0;max-width:520px;justify-self:end}
.implementation-hero-image .editorial-image{width:100%;height:100%;max-height:430px;object-fit:cover}
.implementation-visual-support{padding-top:0}
.implementation-support-grid{align-items:center}
.implementation-support-image{margin:0;border-radius:22px;overflow:hidden;border:1px solid #ddd5ff;background:#fff;box-shadow:0 12px 28px rgba(40,33,88,.1);display:grid;place-items:center;padding:clamp(.75rem,1.4vw,1.1rem)}
.implementation-support-image .editorial-image{width:100%;height:auto;max-height:420px;object-fit:contain;object-position:center}
.implementation-support-copy{display:grid;gap:.9rem;padding:clamp(1.2rem,2vw,1.8rem)}
.implementation-benefits{list-style:none;margin:0;padding:0;display:grid;gap:.55rem}
.implementation-benefits li{padding:.5rem .75rem;border-radius:11px;border:1px solid #e5dffc;background:#faf8ff;color:#32296a;font-weight:600}
.implementation-steps{display:grid;gap:1rem;grid-template-columns:1fr}
.implementation-step h3{margin-top:.8rem}
.implementation-grid{display:grid;gap:1rem;grid-template-columns:1fr;margin-top:1.2rem}
.implementation-card p{margin-bottom:0}
.no-fit-grid{display:grid;gap:.8rem;grid-template-columns:1fr;margin-top:1rem}
.budget-panel .list{margin-top:.7rem}
.implementation-form{padding:clamp(1.2rem,2.6vw,2rem)}
.implementation-form-grid{grid-template-columns:1fr}
.implementation-full-field{grid-column:1/-1}
.implementation-section-intro{max-width:820px;margin-bottom:clamp(1.4rem,2.8vw,2.2rem)}
.implementation-section-intro p:last-child{margin-bottom:0}
.implementation-page .section-soft{background:#eef2ea}
.evidence-grid{display:grid;grid-template-columns:1fr;gap:1rem}
.evidence-card{position:relative;overflow:hidden;display:grid;gap:.65rem;align-content:start;min-height:100%;padding:clamp(1rem,2vw,1.35rem);border:1px solid rgba(111,127,84,.2);border-radius:18px;background:linear-gradient(180deg,#fff,#fbfcf8);box-shadow:0 12px 26px rgba(17,24,39,.045)}
.evidence-card::before{content:"";position:absolute;inset:0 auto 0 0;width:5px;background:#6f7f54}
.evidence-icon{display:inline-grid;place-items:center;width:2.2rem;height:2.2rem;border-radius:999px;background:#edf3e5;color:#34421f;font-weight:800;font-size:.82rem}
.evidence-stat{display:inline-flex;width:max-content;padding:.18rem .55rem;border-radius:999px;background:#f3efe4;color:#5e4a1d;font-size:.78rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase}
.evidence-card h3{margin:.1rem 0 0;font-size:clamp(1.08rem,1.7vw,1.25rem)}
.evidence-card p{margin:0}
.implementation-action{padding-top:.65rem;border-top:1px solid rgba(111,127,84,.18);font-weight:600;color:#34421f}
.action-playbook{display:grid;gap:1rem}
.action-card{position:relative;display:grid;grid-template-columns:1fr;gap:.75rem;padding:clamp(1rem,2vw,1.35rem);border:1px solid #dde7d2;border-radius:18px;background:#fff;box-shadow:0 12px 26px rgba(17,24,39,.045)}
.action-card h3{margin:0;font-size:clamp(1.12rem,1.8vw,1.35rem)}
.action-card p{margin:0}
.action-card ul{margin:.15rem 0 0;padding:0;list-style:none;display:grid;gap:.5rem}
.action-card li{position:relative;padding-left:1.4rem;color:#374151}
.action-card li::before{content:"";position:absolute;left:0;top:.72em;width:.5rem;height:.5rem;border-radius:999px;background:#8fa56c;transform:translateY(-50%)}
.metric-note{padding:.75rem .85rem;border-radius:14px;background:#f3f6ee;color:#34421f;font-weight:650}
.apps-showcase{display:grid;gap:1rem}
.app-card{position:relative;display:grid;gap:.75rem;padding:clamp(1.05rem,2vw,1.45rem);border:1px solid #dfe8d2;border-radius:18px;background:#fff;box-shadow:0 12px 26px rgba(17,24,39,.045)}
.app-card-featured{background:linear-gradient(150deg,#f7f9f2,#fff);border-color:#c9d8b8}
.app-card::after{content:"";display:block;height:7px;border-radius:999px;background:linear-gradient(90deg,#6f7f54,#d9c47a);opacity:.72;order:-1}
.app-tag{display:inline-flex;width:max-content;max-width:100%;padding:.22rem .6rem;border-radius:999px;background:#edf3e5;color:#34421f;font-size:.78rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase}
.app-card h3{margin:0;font-size:clamp(1.2rem,2vw,1.45rem)}
.app-card p{margin:0}
.app-card ul{margin:.2rem 0 0;padding-left:1.05rem;display:grid;gap:.45rem}
.app-card li{color:#374151}

@media (min-width:768px){
  .implementation-page .split-layout{grid-template-columns:1.2fr .8fr}
  .implementation-support-grid{grid-template-columns:1fr 1fr}
  .implementation-steps{grid-template-columns:repeat(2,minmax(0,1fr))}
  .implementation-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .no-fit-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .implementation-form-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .evidence-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .action-playbook{grid-template-columns:repeat(2,minmax(0,1fr))}
  .apps-showcase{grid-template-columns:1.1fr .95fr .95fr}
}

@media (max-width:767px){
  .implementation-hero-image{max-width:100%;justify-self:stretch}
  .implementation-hero-image .editorial-image,.implementation-support-image .editorial-image{max-height:300px}
  .evidence-card,.action-card,.app-card{border-radius:16px}
}

/* Visual value sections */
.roadmap-visual{display:grid;gap:1rem}
.roadmap-notes{display:grid;gap:1rem}
.pill-tag{display:inline-block;padding:.2rem .55rem;border-radius:999px;font-weight:700;font-size:.82rem}
.pill-tag.high{background:#fee2e2;color:#991b1b}
.pill-tag.medium{background:#fef3c7;color:#92400e}
.video-screen{border:1px solid #dfe8d2;border-radius:12px;padding:.75rem;background:linear-gradient(180deg,#f8faf3,#fff);margin-bottom:.85rem}
.screen-tag{display:inline-block;font-size:.76rem;text-transform:uppercase;letter-spacing:.06em;font-weight:700;color:#52633b;margin-bottom:.25rem}
.video-timeline{display:flex;gap:.35rem;margin-top:.85rem}
.video-timeline span{display:block;height:8px;border-radius:999px;background:#c9d6b7}
.problem-cases,.ba-grid,.priority-stack,.implementation-visual-grid,.method-flow,.method-strip{display:grid;gap:1rem}
.case-card{background:#fff;border:1px solid #e8e3fa;border-radius:16px;padding:1.1rem}
.before-after-mini{display:grid;gap:.65rem;margin-top:.8rem}
.before-after-mini div{border:1px solid #ece8fb;border-radius:12px;padding:.65rem;background:#fcfbff}
.before-after-mini span{font-weight:700;font-size:.85rem;color:#352b74}
.priority-item{border-left:4px solid #d6d1ea;padding:1rem 1rem 1rem 1.1rem;background:#fff;border-radius:10px}
.priority-item.high{border-left-color:#df8a8a;background:#fff5f5}
.priority-item.medium{border-left-color:#e3b16d;background:#fffaef}
.priority-item.low{border-left-color:#8ab59b;background:#f4fcf6}
.examples-note{font-size:.92rem;color:#6b7280}
.audit-visual-grid{display:grid;gap:1rem;margin-top:1.2rem}
.audit-visual-card{background:#fff;border:1px solid #e8e3fa;border-radius:18px;padding:1rem;display:grid;gap:.8rem;box-shadow:0 10px 20px rgba(31,41,55,.05)}
.audit-visual-card img{width:100%;aspect-ratio:16/10;object-fit:cover;border-radius:12px;border:1px solid #ebe6fb}
.audit-visual-card h3{margin:0}
.audit-visual-card p{margin:0;color:#4b5563}
.audit-visual-cta{margin-top:1.2rem;padding:1rem 1.1rem;border:1px solid #e1dbfa;border-radius:16px;background:linear-gradient(180deg,#faf8ff,#fff);display:flex;flex-direction:column;align-items:flex-start;gap:.8rem}
.audit-visual-cta p{margin:0;font-weight:600;color:#31295f}
.impl-visual{background:linear-gradient(180deg,#fff,#fbfaff)}
.method-flow{grid-template-columns:1fr}
.flow-node{background:#fff;border:1px solid #e7e2f9;border-radius:16px;padding:1rem;position:relative}
.flow-node span{display:inline-grid;place-items:center;width:28px;height:28px;border-radius:999px;background:#111827;color:#fff;font-weight:700;margin-bottom:.5rem}
.method-strip{grid-template-columns:1fr}
.strip-item{background:#fff;border:1px solid #e7e2f9;border-radius:14px;padding:1rem}

@media (min-width:768px){
  .roadmap-visual{grid-template-columns:1.2fr .8fr}
  .problem-cases{grid-template-columns:repeat(3,minmax(0,1fr))}
  .audit-visual-grid{grid-template-columns:repeat(3,minmax(0,1fr))}
  .ba-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .priority-stack{grid-template-columns:repeat(3,minmax(0,1fr))}
  .implementation-visual-grid{grid-template-columns:repeat(3,minmax(0,1fr))}
  .method-flow{grid-template-columns:repeat(4,minmax(0,1fr))}
  .method-strip{grid-template-columns:repeat(4,minmax(0,1fr))}
  .before-after-mini{grid-template-columns:1fr 1fr}
}

.pill-tag.low{background:#dcfce7;color:#166534}
.footer-inner{row-gap:2rem}
.footer-links a{padding:.1rem 0}
@media (max-width:767px){
  .footer-inner{grid-template-columns:1fr;gap:1.2rem}
  .footer-brand{margin-inline:auto;text-align:center}
  .footer-brand strong{margin-inline:auto}
  .footer-note{text-align:center}
  .footer-links{justify-items:center;text-align:center}
  .footer-contact{justify-items:center;text-align:center}
  .footer-column{border-top:1px solid #eee;padding-top:.8rem}
  .footer-whatsapp{justify-self:center}
}

/* UX adjustments April 2026 */
.diagnostic-nav{align-items:center;flex-wrap:wrap}
.diagnostic-helper-copy{display:block;margin-top:.75rem;max-width:100%}
.plans-grid{margin-top:1.2rem}
.plan-price{font-size:2rem;font-weight:700;color:#1f2144;margin:.2rem 0 1rem}
.audit-image-block figure{max-width:640px}
.audit-image-block .image-panel{padding:.4rem}
.footer{padding:3rem 0}
.footer-inner{row-gap:2rem}
.footer-links{gap:.65rem}
.footer-whatsapp{margin-top:.25rem}
@media (min-width: 900px){
  .audit-image-block{grid-template-columns:1.15fr .85fr}
}


.paypal-payment-form{display:grid;gap:.55rem;max-width:460px;width:100%}
.btn-paypal{width:100%}
.payment-note{margin:0;font-size:.82rem;color:#6b7280}
.paypal-wrap{margin-top:1rem}

/* Nuestro caso */
.case-hero-image{aspect-ratio:16/10;align-self:stretch;background:#eef2f7}
.case-hero-image .editorial-image{width:100%;height:100%;object-fit:cover;min-height:0}
.case-photo-strip{display:grid;gap:1rem;margin-top:1.2rem}
.case-story-image{aspect-ratio:16/10;background:#eef2f7}
.case-story-image .editorial-image{width:100%;height:100%;object-fit:cover;min-height:0}
.case-final-cta{align-items:stretch}
.case-final-actions{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:.35rem}
.case-final-panel{box-shadow:none}
.case-final-panel p{margin-bottom:1rem}

@media (min-width:768px){
  .case-photo-strip{grid-template-columns:repeat(2,minmax(0,1fr));margin-top:1.4rem}
  .case-final-panel{order:2}
}

@media (min-width:768px) and (max-width:1100px){
  .header-inner{grid-template-columns:1fr auto;min-height:76px}
  .main-nav{display:none}
  .menu-toggle{display:inline-flex!important}
  .mobile-nav{display:none!important}
  .mobile-nav.open{display:block!important}
  .header-actions .btn{display:none}
}

@media (min-width:1101px){
  .header-inner{gap:clamp(.75rem,1.4vw,1.25rem)}
  .brand{width:clamp(148px,14vw,190px)}
  .nav-link,.nav-trigger{padding:.55rem .68rem;font-size:.9rem}
  .main-nav ul{gap:.15rem}
  .header-actions .btn{padding-inline:1rem;font-size:.9rem}
}

@media (max-width:767px){
  .header-inner{grid-template-columns:1fr auto;position:relative;min-height:72px}
  .brand{position:absolute;left:50%;transform:translateX(-50%);width:clamp(150px,48vw,190px)}
  .header-actions{justify-self:end}
  .header-actions .btn{display:none}
  .menu-toggle{border:none;background:transparent;border-radius:0;padding:.35rem .2rem;box-shadow:none}
  .case-final-actions .btn{width:100%}
}